Tweezerman Brush IQ

We were asked to create a unique look and feel for the new brush iQ range that would not only appeal to their global consumers but would also explore the amazing benefits and attributes of the technology behind the brushes in an alluring and engaging way.

We created 4 engaging tutorial videos teaching MUA’s and consumers how to develop sort after beauty techniques using the new brush IQ range. Utilising the broad experience of two of the industries most respected celebrity make up artists, we shot, scripted, edited, designed and art directed each video for the brush iQ global social media campaign.